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BRIAN FARBER

BRIAN FARBER

Brian Farber is the CEO of Next Level Footballers Academy, based in CA & Category Manager for Soccer at SKLZ. The SKLZ brand offers skill & performance training products and programs for athletes to use at home and in training environments. Farber has also represented several clubs at MLS, NASL & USL level and currently plays for San Diego Sockers (Major Arena Soccer League). Farber recently helped win the first ever Arena Soccer World Cup for the U.S.

WHAT INSPIRED YOU TO START UP NEXT LEVEL FOOTBALLERS ACADEMY?

I always had admiration for my teachers and I guess I figured if soccer did not work out then that’s what I would do. My passion to teach shifted from helping in the classroom to spending time on the pitch passing on the knowledge that I have acquired throughout my career. I launched next level footballers in 2006 as I began to run camps in the off season and it shifted from camps to private training where we could focus more on the individual and make a bigger impact. We now have a team of coaches whom are all professionals and carry the same passion to teach the game of football.

A few years back I was able to visit an unnamed academy for a week worth of training. I watched the oldest group train thinking some of these kids could be on the verge of breaking out soon. I asked one of the coaches whom I should keep an eye on and I was directed to the center forward who was very dangerous on the ball. I began keeping track of his touches and reps in front of goal for every session. In fifteen total sessions they did three finishing exercises where the service was provided from a wide position. Interesting because everything was focused on getting the ball into the wide position in the back and middle third. This player was supposed to be the best offensive threat and clearly had the ability to beat players 1on1 using his given abilities. His coaches who loved him and bragged about him failed to see that he only had seven reps the whole week. The session was not benefiting the one player in the system that needed the reps the most. I mentioned the stats to the coach at the end of the week and stated this player had less then ten reps from wide service and he did not believe me.

That was a light bulb for me. We do an hour worth of one finishing topic each Sunday so these players can gain the reps in front of the goal that they need and are not getting at normal practices. We can get 50 -75 reps in an hour so players can be more prepared to finish the real chances in a game. Knowing that high-level academies can overlook their best players in these key parts of the game is just more proof of why we are so important to these kids.

WHAT SERVICES DOES NEXT LEVEL FOOTBALLERS ACADEMY PROVIDE?

We offer private, small group and team session focused on individual improvement. We work with all ages and skill level because each player is at a different point on their soccer path. Our professional coaching staff works on everything to create well-rounded, confident players. we attack the players weaknesses to make them less predictable and more creative on the ball and aware of their surroundings at all times. We are building a culture our here in San Diego and our footballers are realizing that extra training is not something you look for because you were cut from a team or not getting playing time, they are starting to understand if you have high level goals like a scholarship then extra training is not special it is a necessity.

HOW DO SKLZ PRODUCTS WORK IN CONJUNCTION WITH 1 ON 1 SOCCER TRAINING?

1 on 1 training focuses on what a coach cannot do with a full team. To really learn and develop the skills necessary to get better you need to focus on one element of your game at a time with full focus. A player needs to spend 10,000 hours to become an expert and the hours don’t add up if you only train with your normal team training. Many of our products are aimed for the home environment to spend hours mastering your technique in the back yard rep after rep with real direction.

HOW DO SKLZ COME UP WITH NEW PRODUCT IDEAS?

Product ideas come from all over the world. I just received a product from Ireland that is very interesting for the soccer market. We spend a lot of time developing our own ideas but were always open to good ideas and helping an inventor bring their soccer product or idea to the world market.

DOES YOUR OWN SOCCER PLAYING EXPERIENCE HELP ENABLE YOU TO FORESEE WHICH PRODUCTS COULD BE OF BENEFIT TO PLAYERS/COACHES?

Playing at a high level absolutely helped me identify quality products or innovations that can help a player improve but combining those experiences with coaching has helped me even more. I grew up in a small town in Idaho and high-level coaches were hard to come by. Once I became a pro I began coaching and only then did I realize on how much I missed out on as a kid. I was never challenged by my coaches to improve my weaknesses and when I coach I push hard to help the athlete get rid of bad habits they have developed. I am constantly thinking of ways to help a player improve. Although much of the improvements come from the will and efforts of the athlete there are a lot of products that aid in that improvement.

WHERE ARE SKLZ TRAINING PRODUCTS AVAILABLE TO PURCHASE?

Our website is a great place to get comprehensive information on all our products. If you cannot wait to receive the product in the mail then you can find our products in nearly all national and regional sporting goods stores across America as well as online with Soccer.com and Amazon.

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